LPP Case Study
Search Ads & SEO

The Need

LPP came to us wanting to get more bookings for their plumbing and gas business.  Knowing that they could not compete with the larger companies in terms of budget they were looking for a cost-effective way to compete and win local business.

The Strategy

Our strategy was to focus on SEO and Google Search Ads. Our first priority was to get the client conversions the client’s preference is phone calls and also completed contact forms where possible.

Search Ads

We focused on Google Search Ads and restricted the ads to only show specifically where LPP offers their services. We created very targeted ads routed to very targeted landing pages.

SEO

The website had seen no previous optimization. We created landing pages for SEO for the local areas LPP cover, we gave the website a full SEO audit and also started link building and outreach to help the website gain trust and authority.

The Results

Search Ads

100%

Increase in Conversions From Search Ads

(Compared To The Previous Year)

42%

Increase in Conversions Rate

(Compared To The Previous Year)

SEO

175%

Increase in Page One Rankings

(Compared To The Previous Year)
100%

Increase in Organic Impressions

(Compared To The Previous Year)
100%

Increase in Organic Search Clicks

(Compared To The Previous Year)

Overall

70%

Increase in All Conversions

(Compared To The Previous Year)

83%

Increase in Phone Call Bookings

(Compared To The Previous Year)

43%

Increase in Completed Contact Forms

(Compared To The Previous Year)
Brands We’ve Worked With

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