Facebook Marketing In Thailand & Using Facebook To Get More Business
Since the launch of Facebook in 2004, the social networking website has become one of the worlds best websites with a user base of approx. 955 million reported in June 2012. Facebook currently has users in over 200 countries and is offered in 43 different languages and has plans to increase this to 60 languages.
Thailand’s Facebook Population
Thailand has the worlds 8th largest Facebook population with approx. 47 million users, this figure is growing monthly as more and more Thais are becoming Facebook users the age range varies with 60% being 18-35 and 40% aged 35 and over. 52% of Thai Facebook users are females and 48% are males.
Facebook Pages for Thailand Businesses
Thai business must not allow themselves to be left behind when it comes to social marketing whether your business is a luxury hotel in Bangkok or a spa & resort in Phuket all businesses need to be visible online. Those businesses that offer a service directly to the public must take advantage of the massive target audience that Facebook offers. Facebook allows marketers to target users very precisely so that you can target users in particular areas and of specific age ranges.
If you are a Thai business owner and you have not created your Facebook Business Page yet then don't put it off any longer take action today and use it to build a relationship and interact with your online audience.
Your online audience will be the people who “like” your business page and once they have done this they will gain access to the updates that you broadcast about your business and your website.
Thailand is the 9th most active nation of Facebook users.
Because of the strong online presence of Facebook, we see a common trend among Thai businesses; the use of a Facebook Page, as an alternative rather to the business creating their own website on their own domain.
A company Facebook page is of great value and necessary to build a brand using the Facebook platform, without a company page you are unable to run ads or promoted posts on Facebook.
If you are a Thai business owner and you’re looking to grow your brand online there’s are a number of reasons why your business should have its own website and in addition, you should build strong and engaging social media profiles & pages.
- A business website is the first thing someone will look for when researching your business.
- People expect your business to be online and have a website.
- It’s an asset to the business that can be worked on over time to increase the strength of the brand and increase brand visibility and recognition.
We are regularly surprised by the number of businesses who don’t have a website but instead use a Facebook page as their businesses online face.
Facebook is a fantastic platform for raising brand awareness for businesses in Bangkok selling products or services.